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Generate More Profit from Virtual Reality. Presented by Creative Works, Inc
Virtual reality experiences have exploded at location-based entertainment venues in the last few years. There are new product categories, new product features, and new ways to operate these attractions, and it can all be a bit overwhelming for operators.

From tournaments and intellectual property partnerships to pricing bundles and intentionally limiting capacity, there’s a lot to uncover in today’s VR market.

In this presentation, Russ Van Natta and Danny Gruening will review the most important operational, pricing, and marketing choices to help businesses capitalize on their investments, regardless of which attractions they have now or plan to add in the future. Attendees will walk away with actionable insights to deliver better guest experiences and generate more profitable revenue.

Creative Works helps you get customers off the couch and into your location-based entertainment venue with immersive attractions, including laser tag, mini golf, escape rooms, virtual reality, and more.

This webcast will be presented in English and is free for IAAPA members and non-members; however, registration is required.

Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.


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Russ Van Natta
Vice President of Sales @Creative Works, Inc.
Over the last 10 years, Russ Van Natta has worked as a consultant for small businesses and Fortune 500 companies alike, covering infrastructure, sales, marketing, and design. As Vice President of Sales at Creative Works, he focuses on building relationships with operators all over the world to help them become more profitable. Russ has worked with over 400 entertainment facilities on attractions mix, staff cultivation and training, operating best practices, and more.
Danny Gruening
Vice President of Business Development @Creative Works, Inc.
Danny Gruening is a leading industry expert on personal development and business strategy. He has worked with 7-figure entrepreneurs from across the United States to improve their customer experiences and create a lasting impact on their communities. With more than a decade spent in marketing and business leadership, he is widely regarded for his ability to communicate and discover the root of problems that leaders face. Danny helps executives create powerful team culture and drive revenue growth.