Generate More Profit from Virtual Reality. Presented by Creative Works, Inc

Virtual reality experiences have exploded at location-based entertainment venues in the last few years. There are new product categories, new product features, and new ways to operate these attractions, and it can all be a bit overwhelming for operators.

From tournaments and intellectual property partnerships to pricing bundles and intentionally limiting capacity, there’s a lot to uncover in today’s VR market.

In this presentation, Russ Van Natta and Danny Gruening will review the most important operational, pricing, and marketing choices to help businesses capitalize on their investments, regardless of which attractions they have now or plan to add in the future. Attendees will walk away with actionable insights to deliver better guest experiences and generate more profitable revenue.

Creative Works helps you get customers off the couch and into your location-based entertainment venue with immersive attractions, including laser tag, mini golf, escape rooms, virtual reality, and more.

This webcast will be presented in English and is free for IAAPA members and non-members; however, registration is required.

Attendees are eligible to earn one continuing education unit (1 CEU) towards IAAPA recertification.

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